Bell & Ross engineers started designing their watches in 1992 with the mindset that the essential never leaves room for the superfluous. Today they are still following that motto and have reached a very high level of popularity with their watches. Their signature models are the BR01 and BR03 square watches which are 46mm and 42mm respectively. Just this year Bell & Ross released the BR02, a diving watch that is water resistant to 1000 meteres, which has a 44mm case size. The BR02 has more of a tonneau shape as opposed to a square one and has been extremely successful for the brand. Bell & Ross’s limited edition models, such as the Phantom, have become particularly popular amongst watch enthusiasts.