Concord is a Swiss watch brand founded in 1908 in Biel, Switzerland. Although the company has transformed its image greatly over the last century, their initial goal to produce quality watches predominantly for the American market has not changed. In the year 2007, Concord greatly redefined its image by introducing the new C1 collection and discontinuing all of their other previously made models. Concord takes pride in trying to be sophisticated, refined and technologically advanced.