Wyler Geneve was founded in 1896 by Paul Wyler. Ten years into existence, the company partnered up with Innocente Binda, a Milanese entrepreneur, to market its product and try and make the brand a household name. Today Wyler produces the Wyler Geneve Chronograph watch, which features an incaflex dial that lies perfectly on the wrist. The watch is available in 18kt rose gold, steel or titanium.