Buying Guides 5 Questions to ask before you buy your next watch

Most people reading this blog are likely familiar with all of the nuances and intricacies of buying a watch. But, for others who, like myself, always bought a watch because they liked the look of it, let me tell you, there are so many facets to consider when buying a luxury timepiece.


For the novice watch buyer, arm yourself with some useful information in order to effectively navigate the watch buying process. And, for the long-time watch collector who is considering his next purchase, review some important questions to ask yourself that may help narrow down your selection.

Buying a watch is a very personal decision and one that should not typically be done on impulse. Take some time to look into various watch brands and models, read reviews, talk to other people who have owned the model, watch videos from horologists online, try on the watch if possible, and talk to expertly-trained salespeople who have a passion for watch collecting and an enthusiasm to help you get the right watch.

Consider Before You Buy

How will you be wearing this watch?


Consider your lifestyle, wardrobe, the reason you’re seeking a new watch, and whether the watch captivates you. Are you looking for an everyday-wear watch? Or something to wear for formal occasions? Or maybe you need something for sport? For everyday wear, you’ll want to go with something in the dive watch or chronograph category. To look sharp for formal occasions, select a thin, elegant timepiece with few complications. Sports watches are versatile and can be worn day in and day out, even at the office.

Do you have a set budget or price range in mind?


Are you thinking of spending less than $1,000, which will give you great entry-level luxury watches? Or, between $1,000 to $20,000, which will open up your options significantly to mid-range luxury watches? Or, are you looking to be part of the watch collector elite with a high-end purchase of $20,000 and over? Whatever your budget range is, it’s a good idea to know that ahead of time. By having a budget in mind, the salesperson you work with can offer many different watches that are feasible alternatives within the same price range, opening up your possibilities.

Are you open to vintage or pre-owned timepieces? 

Or, do you want to only look at new watches?


Are you the type of person that won’t be satisfied with a purchase unless it is a 100% new, out-of-the-box model that no one else has ever worn before you? Or, as long as the timepiece is in “like-new” condition, has the same look since its conception, and comes from a reputable dealer, does the thought of owning the older model that is more in-line with your budget appeal more? Purchasing a pre-owned model is a great way to get the watch you want without the new price-tag. New or pre-owned, it will still be a beautiful work of art that can be appreciated by collectors and the public alike.

Coming from an authorized retailer, Govberg Jewelers stands behind each of our pre-owned models as authentic timepieces, many of which are in “like-new” condition coming with box and papers.

Automatic, manual wind or quartz?


What’s your preference on type of movement?Are you excited by the traditional mechanical experience of an automatic or manual wind movement made up of only mechanical parts like gears and springs? Or do you prefer to set the watch and not have to worry about it? While quartz watches are inherently more accurate and less expensive, most collectors and connoisseurs prefer manual or automatic.

These movements represent hundreds of years of refinement, expertise and craftsmanship. Plus, there is something romantic in having to wind your watch before wearing. This small movement allows you to disconnect slightly from such a technical world and admire the art of watchmaking.

Where should I buy my watch?

Before working for a luxury jeweler and authorized retailer of more than 40 luxury watch brands, I, myself, was uninformed and naïve about the watch buying process. Even though you can do a lot of research up-front now before buying a watch, it is still essential to buy from a reputable dealer who can guarantee the condition of a watch, its authenticity, and can answer more in-depth and personal questions you may have.


As an authorized retailer and watch repair center of so many luxury brands, Govberg Jewelers is able to get authentic parts for watches when they need a repair. This also allows our watchmakers to open up and inspect a watch to ensure it is authentic before selling it as pre-owned.  Buying a watch through an authorized dealer gives you the security and transparency you need when making a purchase. Not sure what seperates an Authorized Retailer? Read about Gray and Black Market watches.

People wear watches for the obvious reason — to tell time. But as you can see, watches can be about so much more. The watch you select is a reflection of your personal style and the image you wish to project. Take your time, do your research, and explore your passion with a reputable watch retailer who can help you effectively navigate your next watch purchase.

About Nicole Daddario
Positive, outgoing and energetic Marketing Director for iW Magazine and new to the watch industry. Nicole is enthusiastically and devotedly absorbing all facets of luxury watches, and is excited for the opportunity to write articles that will engage and motivate watch enthusiasts. She appreciates the “blingier” style of watches but her appreciation for the mechanics and craftsmanship that goes into watchmaking is rapidly growing.

Watches you may be interested in:

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