Rolex has quite the history, This 100+ year old company has been involved in many different aspects from sports and exploration to the movies. This year is no exception as Rolex is a sponsor of the 89th Academy Awards, happening Sunday February 26, 2017. For the second year in a row, Rolex is also the sponsor of the Oscars Greenroom, which is quite fitting for the iconic “Rolex Green” associated with the brand.
Rolex watches can not only be seen on the big screens, but the brand has come to be a part of the culture behind the scenes. This can also be seen in the Rolex Mentor and Protege Arts Initiative which partners filmmakers with mentors. Currently, Academy-Award winning film director Alfonso Cuarón is the mentor to protégé Chaitanya Tamhane.
Behind the camera, Rolex has long been associated with director James Cameron. Rolex has an important place in Cameron’s quest to discover the unknown. This can be found in his 11 Oscars for Titanic (a gold Submariner can also be seen in Titanic on the wrist of Bill Paxton), filming Terminator 2, or even doing research for Avatar in the Amazon. The Amazon is now where his original Submariner can be found, now he wears a replacement.
In 2014, Rolex produced the Deepsea D-Blue Dial in reference to the 2012 Deepsea Challenger exploration, manned by Cameron. He not only wore a Rolex Deepsea on his wrist, there was a prototype on the outside of the submersible and Rolex was involved with the design of the vessel.
Off-screen, Rolex can also be found on the wrists of actors as they attend different award shows or are known to be in their collections. In January, Ryan Gosling was spotted wearing a vintage Rolex. At the 2016 Oscars, Ryan Seacrest sported his Daytona Reference 6263. Actor Orlando Bloom is another watch and Rolex connoisseur. There was a movie produced about his stolen watch collection, which included multiple Rolex models.
Rolex watches can be found in many films. The brand had a long history in the James Bond movies, from the release of Dr. No in 1962 up to 1974 when Roger Moore was The Man With The Golden Gun. Outside of the 007 movies, you can spot Rolex in American Hustle, Argo, The Big Short, Pretty Woman, Rain Man, and the list can go on!
Whether on-screen, off-screen, on the wrists of athletes or exploring the deepest trenches and the highest mountains, “Rolex supports inspiring individuals and organizations who achieve great heights,” says Arnaud Boetsch, Rolex’s Director of Communication & Image, “and the Academy exemplifies this pursuit of defying the odds to reach unimaginable goals. [Both] the Academy Awards and Rolex recognize and uphold excellence.”
We’re looking forward to the Rolex experience throughout the night and in the greenroom at the Academy Awards, and are excited about the watch spotting on the red carpet and during acceptance speeches, and of course, cheering for our favorite films and actors to take home the golden Oscar.