Watch and Brand News , Watch Videos Charitable Watches: Part 2

With Earth Day quickly approaching in April we’re taking another look at watches that benefit the world. You can read part one of Charitable Watches on our blog.

Watches for Earth Day

Around the world, there are many different conservation efforts. Whether it is for conserving the oceans, reefs, rain forests or promoting the exploration of undiscovered areas, there is something for everyone. This isn’t just limited to the individual, many companies see the need to support these causes, including some of our favorite watch brands.


Known for not just watches, but pens and leather goods, Montblanc has a longstanding partnership with UNICEF. Their partnership was formed in 2004 through a vision for empowering children. Fast forward to today, and together they have raised more than $10 million for UNICEF’s work for children. Montblanc aims to continue to support UNICEF and help improve the learning for over 5 million children.

To promote literacy and education programs across the world, Montblanc created the UNICEF collection including pens, jewelry and watches, all with portions of their proceeds benefiting the different programs. The Heritage Spirit Orbis Terrarum UNICEF combines the world time function, with striking day and night map and is limited to 500 pieces with Latin cities and 500 pieces with Chinese characters marking the cities. The writing instruments Montblanc released are inspired by the first characters children learn in different languages from Latin to Hindi scripts.


When the wife of Rolex founder, Hans Wilsdorf, passed away in 1944, he formed the Hans Wilsdorf Foundation where he gave all his shares of Rolex. This makes  Rolex a non-profit foundation. When Wilsdorf passed away in 1960, trustees took over to look after charitable activities. Some of these charities include the Rolex Institute, Rolex Awards for Enterprise, and the Rolex Mentor and Protégé Arts Initiative.

Outside of these Rolex has been a long time supporter of science and exploration. In 2016, Rolex announced 10 Laureates who demonstrated “passion, determination and, most of all, the spirit of enterprise to make the world a better place.” Included in the winners was a polar scientist, a robotic suit designer and an eye specialist who wants to save millions from going blind. Rolex believes that Anyone can change everything and invites young minds with groundbreaking proposals to expand and improve the quality of life on the planet to apply for the Rolex Award.


Japanese watch company, Seiko, boasts using clean energy not only to create watches but to reduce the impact manufacturing has on the environment. Since 1969, Seiko has been working on reducing their impact, starting with a reduction of the power requirement in their quartz watches. They have also removed all nickel from their watches and launched the first mercury free watch battery. Since 2005, all of Seiko’s watch productions have the ISO 14001 certification; an internationally agreed standard setting the requirements for an environmental management system to make efficient use of resources and reduce waste.

Seiko’s Spring Drive technology where the regulator operates at just 25 nano watts, meaning 6 billion would be needed to power one 150 watt light bulb. The innovative company also uses Solar power on some models, able to convert all types of light into energy. Outside of watch technologies, Seiko also sponsors the icaré 2, one of the world’s most advanced gliders. The glider incorporates light weight materials, the largest possible solar panel surface and the best aerodynamics.


Since 2008, Jaeger-LeCoultre has partnered with UNESCO in the Tides of Time campaign designed to protect marine sites by raising awareness about them. To celebrate the partnership, Jaeger-LeCoultre creates a unique watch with “Tides of Time” engraved on the back to be sold at auctions to help raise funds benefiting different sites.

Not only does Jaeger-LeCoultre support the conservation of our oceans, the Geophysic collection was designed for scientific exploration. In 1958, the International Geophysical Year, over 65 nations participated in scientific exploration of the planet’s unexplored areas. The Geophysic watch was designed to accompany researchers and explorers on their extreme expedition.


Another company committed to sustainability is Girard-Perregaux. They continuously work towards achieving the highest ethical practices and is certified by the Responsible Jewelry Council. All diamonds purchased are compliant with the Kimberley Process, a system of controls to stem the flow of conflict diamonds. The company also supports the ethical gold industry and supports certified gold mines in Peru.

Girard-Perregaux also supports the preservation of bees by installing hives at their headquarters able to produce up to 10-15kg of honey per year. Previously, they designed special edition watches named “Mission of Mermaids” in collaboration with the documentary produced by Susan Rockefeller. These watches feature a mermaid on the dial and 1,000m water resistance benefiting ocean conservation.

What are some of your favorite models or brands benefiting a good cause around the world?

About Emily Smith
Emily loves the history of watches and loves learning how they work. She prefers Rolex and Omega watches but is learning the history behind other brands. She is excited to learn about new models and build her collection.

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