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The Life of a Collector Watches for Champions

We recently took a look at the watches worn by some of the top celebrities but, it is Olympics season. No matter what sport you like to watch during the Games, whether it’s swimming, gymnastics or the 100-meter dash, milliseconds matter.

Sports Partnerships

It’s no secret that watch brands want to show off their models and what better way to do that than with some of the best athletes and sports. Presented below are just some of the best athletic partnerships in the watch world.

Serena Williams – Audemars Piguet

Serena Williams and Audemars Piguet

The legendary tennis player teamed up with the Audemars Piguet in 2014 and her Royal Oak Chronograph in Rose Gold is her latest pick. The watch with a gorgeous diamond bezel was on the tennis star’s wrist when she won at Wimbledon this summer, which was her 22nd victory. The iconic sports watch is adorned with a white rubber strap, obeying Wimbledon’s white dress code and is also a high-performance timepiece.

Audemars Piguet’s saying, “To break the rules you must first master them” perfectly embodies Williams’ continued history as one of the best athletes in the world.

MLS and U.S Soccer Federation – TAG Heuer

MLS and the TAG Heuer Connected

In 2016, TAG Heuer announced that they would partner with Major League Soccer (MLS) and the U.S Soccer Federation. The PRO referees definitely got the best benefit of the deal. Each one in the league will be using a TAG Heuer Connected during every regulated game.

The 46mm case features a scratch-resistant with an LCD display and was built in collaboration with Intel, Google and Android Wear. The watch has 1 GB of main memory and 4 GB of storage memory. Unlike other smartwatches, the Connected appears like a classic Heuer timepiece and its screen retains a dial at all times.

Michael Phelps – Omega

Gold Medals and Omega for Michael Phelps

Omega banked on the right athlete with this partnership. Michael Phelps was the most decorated Olympian in history when he went in to the Rio Olympics and now his record is at 23 gold medals and 28 in total. With Omega’s dominance at the event, it makes perfect sense the timer of the Olympic Games would partner with the most dominant athlete.

The Seamaster line was originally designed for water-resistance, making it a great choice for Phelps. The Planet Ocean 600m Co-Axial Chronometer is a stylish yet functional timepiece and pays homage to the watchmaker’s dive history. The model, with a scratch-resistant sapphire crystal features a black dial with a date window at the 3 o’clock position.

Nico Rosberg and Lewis Hamilton – IWC

Nico Rosburg IWC Ingenieur and Cars

Nico Rosberg and Lewis Hamilton have one of the biggest rivalries in Formula One racing. But they do share one thing in common, their partnership with IWC. Each driver has a unique IWC Ingeniur Chronograph.

Lewis Hamilton’s model, the IWC Ingenieur Chronograph Edition “Lewis Hamilton” Ref. 3796 is a grayscale aesthetic and combines a titanium case with a titanium bracelet. The clasp offers a push-button adjustment for easy sizing and all links are removable.

The IWC Ingenieur Chronograph Edition “Nico Rosberg” Ref. 3796 utilizes a rubber strap instead of a bracelet, but is just as high-tech as Hamilton’s model. The bright colors grab attention and make the timepiece easy to read. The signature yellow is the same shade on Rosberg’s racing helmet.

Both watch cases are 45mm and feature a date, flyback chronograph and 120-meter water resistance. The in-house caliber 89361 automatic powers both editions.

Roger Federer – Rolex

Rolex and Roger Federer

The most powerful Swiss in tennis meets arguably the biggest Swiss watch brand. It’s almost impossible to watch a tennis match without seeing the Rolex name somewhere, so the partnership with the Basel-born Roger Federer seems to be one of the oldest in athletics dating back to 2012.

The Rolex Datejust aka the President’s watch is Federer’s choice of watch and has adorned his watch many times when winning his 88 career titles in singles. The day-date window is placed at the 3 o’clock position with the signature Cyclops lens. It enhances the date aperture, magnifying the display for easy reading and is one of the most recognizable Rolex features.

Usain Bolt – Hublot

usain bolt hulbot big bang

To finish off our list, we can’t forget to feature the fastest man: Usain Bolt. There is a reason his nickname is “Lightening Bolt,” and not it’s not just because of this perfect last name; he is fast as lightening. He has continued to slide out in front of the pack and has reached 17 gold medals at the Olympic Games and World Championships.

If anyone else has been watching the 2016 sprints, you may have been on the edges of your seats watching Bolt take his time and then dash out for the win. He intention in the 2016 Rio Olympics has been focused in on the win. He said “The color will be gold. I’m going to win all three events, there’s no other possibility for me when I compete.”

Go for gold he has, and not just at the Olympics! To mark 2016 as a pivotal year for Bolt, Hublot unveiled the Big Bang Unico Usain Bolt in two references. There is even a lightning bolt shaped hand and silhouette of “Lightning Bolt” while he performs his victory sign. You can spot the Jamaican athlete sporting the 18k yellow gold version.

About Katie VanEtten
Katie VanEtten is currently on the staff at International Watch Magazine and is excited to be writing for the Govberg Jewelers team. With a background in advertising and design and limited working German proficiency, she admires the minimalist approach of any NOMOS Glashütte piece, especially the Tetra.

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