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Omega Watch Revival; When NOT To Buy a Watch; Swatch Group Spin-Offs; Luxury Watch Collecting Advice

Tim Mosso returns to YouTube for an evening of discussion and debate for luxury watch buyers, watch collectors, and watch enthusiasts. Tonight, Tim is talking about why he never “slams,” “hates,” or “trashes” watches that he doesn’t personally prefer. A viewer’s question about watch buying ushers a discussion of the times and circumstances in which Tim would advise watch collectors to save their money and NOT purchase a watch. Finally, Swatch Group’s Omega brand, which is famous for its steel Seamaster dive watches and Speedmaster NASA-issue astronaut’s watches, might benefit from a move upmarket in a reduced and rationalized Swatch Group. Swatch Group’s Omega watch brand ranks second only to Rolex in mainstream stature. Not quite a “Holy Trinity” name alongside Patek Philippe, Audemars Piguet, and Vacheron Constantin, Omega battles Rolex for the upper-middle of the watch marketplace. But after decades of chasing Rolex, what can be done to alleviate Omega’s perennial second-place perception. The result might not lie with Omega itself; Swatch simply has too many premium watch brands. If Swatch Group were to spin off a unitary luxury watch property encompassing Breguet, Blancpain, Glashutte Original, Jaquet Droz, and Harry Winston, Omega would have more flexibility to build its image upmarket and trim its currently excessive production of steel sports watches. Tim proposes that the Blancpain Fifty Fathoms and Breguet Type XX, in a manner of speaking, have no place alongside the Omega Seamaster and Omega Speedmaster, respectively. As the creator of roughly 4,500 individual luxury watch reviews on YouTube, Tim has handled and explained literally thousands of luxury watches that he had no intention to purchase. So why are all of the reviews upbeat and positive? Frankly some of this is down to pure commercial necessity; WatchBox sells watches commercially. Second, and just as important, Tim doesn’t have any desire to add acrimony to the already febrile and malignant social media space; personal preference is no basis for lambasting somebody else’s grail watch. Finally, Tim is more attuned to condition than style; he prefers to opine on the condition of a (invariably preowned) watch than its style. When should a watch collector decide NOT to buy that Rolex Daytona? When a Patek Philippe Nautilus is the true goal, that’s when. Tim relates his rules of watch buying; they are designed to promote lasting satisfaction by means of short-term restraint. When a watchbuyer feels as though he is “settling” for a less desirable alternative, when the budget doesn’t yet support the true target watch, when a watch doesn’t fit a collector’s wrist, and when a watch buyer doesn’t trust a watch seller, DO NOT buy that watch. Please Subscribe: View hundreds of hands-on luxury watch reviews at our WatchBox Reviews channel: Instagram: BUY WATCHES HERE: