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A Conversation with Audemars Piguet CEO François-Henry Bennahmias | WatchBox Studios

Audemars Piguet’s CEO, François-Henry Bennahmias, is among the watch industry’s most dynamic executives, charged with steering one of the few still-family-owned firms in our sector. He assumed the chief executive role 2012 but has been a leading figure at the brand for twenty-six years, a tenure that has afforded a long term view and the wherewithal to be nimble in this ever-changing world. François recently joined WatchBox and Brian Govberg for a conversation about how Audemars Piguet is dealing with COVID-19, the next generation of watch consumers, the value of emotions and human connection, and the evolving relationship between brands and consumers. The two also discuss the brand’s recently inaugurated museum, social media’s “audible” reaction to Code 11.59, and the extraordinary potential in the pre-owned space. François hints at several initiatives and pending developments at the brand, which we eagerly anticipate in the months ahead. Check out this latest conversation from WatchBox, and share your thoughts and comments below! Please Subscribe: View hundreds of hands-on luxury watch reviews at our WatchBox Reviews channel: Instagram: BUY WATCHES HERE: