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WatchBox Studios

Inside an Independent Watch Brand: MeisterSinger's Jon van Steen and Tim Mosso

With the recognizable single-hand configuration, MeisterSinger watches are distinct in their industrial German design, pulling inspiration from timekeeping’s history: the sun dial and the tower clocks of the Middle Ages. The company was founded in 2001 by industrial designer Manfred Brassler, and today encompasses a range of collections and complications – all with the signature single hand. Upon the occasion of Dubai Watch Week, John van Steen, managing partner of MeisterSinger, joined Tim for an insightful conversation, discussing the brand’s proprietary movement, the experience of being a small independent brand, and the importance of face-to-face (or wrist…) moments with the consumer. Among the watches discussed are the Lunascope, which features a 3-dimensional golden moon, and the Circularis Reverse, a limited edition watch powered by an automatic version of MeisterSinger’s movement MSA01, whose hand moves counterclockwise. Please Subscribe: https://www.youtube.com/c/WatchBoxStudios/?sub_confirmation=1 View hundreds of hands-on luxury watch reviews at our WatchBox Reviews channel: https://www.youtube.com/c/WatchBoxReviews/?sub_confirmation=1 Instagram: https://www.instagram.com/watchbox BUY WATCHES HERE: https://www.thewatchbox.com