WatchBox Studios

Steel Rolex Daytonas Over $30k: Is this the Peak? | Market Wrap

Rolex demand continues to soar across the world, with market value following suit, and Mike Manjos reports in from WatchBox’s global headquarters with his weekly analysis and market insight. He kicks off this episode of Market Wrap with a spotlight on a few special pieces that landed in WatchBox’s inventory this week, including a Rolex Submariner “Smurf” (116619LB) with its bright blue bezel and dial, the matte-black dialed A. Lange & Söhne Saxonia Moon Phase (384.029), and an Audemars Piguet Jules Audemars Chronograph (26100BC). This week, we’re turning our attention to the Daytona, which in its steel and ceramic form is commanding around $30,000. Platinum Daytonas are trading around the $100k mark – that’s close to a 20% spike in value over the last few months! Mike points out how the Hong Kong market often leads the world in pricing, and Josh Srolovitz dials in from our HK office to discuss what he’s seeing on the ground. The steady climb in both demand and value is not limited to the Daytona, as 36mm Day-Dates and Datejusts are also testing market highs. On the other side of the horological spectrum, we have independent brands and watchmakers, and the rising interest in the category has ushered in liquidity that wasn’t there just a few years ago. With extremely low production numbers – ranging from under 100 pieces per year from Grönefeld, 150 from Laurent Ferrier, 200 from De Bethune, 300 from Ressence, and approximately 800 from F.P. Journe – the small growth in demand can make any of these brands explode. What is your favorite independent brand or watchmaker? In closing, Mike highlights several models WatchBox looking to buy for inventory, including the Cartier Tortue Monopoussoir from the Privee collection, early Franck Muller chronographs, and A. Lange & Söhne’s Lange 1 model. Contact one of our client advisors [] to talk about the process of selling your watch to WatchBox – whether you have one of these models or another timepiece you wish to sell or trade. And join us on Mondays at 4pm EST on Clubhouse to continue our Market Wrap conversation with collectors, friends, and people in the industry. All are welcome! Watch SKUs: Rolex Submariner "Smurf" - 4424255 A. Lange & Söhne Saxonia Moon Phase - 4424339 Audemars Piguet Jules Audemars Chronograph - 4424354 Check out our newsletter: Please Subscribe: View hundreds of hands-on luxury watch reviews at our WatchBox Reviews channel: Instagram: BUY WATCHES HERE: 00:00 Introduction 00:20 Rolex Submariner "Smurf" 00:49 A. Lange & Sohne Saxonia Moon Phase 01:06 Jules Audemars Chronograph 01:35 Rolex Price Spike 02:49 The Pulse - Hong Kong Correspondent 06:14 Rolex Price's Future 06:57 Independents Getting More Attention 08:49 What We're Buying