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Ulysse Nardin Past & Present: A Conversation with Patrik Hoffmann and Patrick Pruniaux

The Freak, innovation, and water are three words that Patrik Hoffmann, past CEO of Ulysse Nardin and current Executive VP of WatchBox Switzerland, associates with the brand, all of which continue to be significant drivers for Ulysse Nardin today. Upon the occasion of Dubai Watch Week, we had the distinct pleasure of joining both Patrik Hoffmann and Patrick Pruniaux, the current CEO of both Ulysse Nardin and Girard-Perregaux, for a special conversation. Ulysse Nardin’s core values set the tone for their dialogue, and the two men discussed the spirit of innovation as it applies to the technically interesting Freak collection, innovative components, the pioneering use of materials, and the brand’s exceptional ability to launch new integrated movements each year. Please Subscribe: View hundreds of hands-on luxury watch reviews at our WatchBox Reviews channel: Instagram: BUY WATCHES HERE: