During the International Geneva Motor Show on Tuesday March 6th, Aston Martin announced their latest partnership with Tag Heuer.
Jean-Claude Biver, CEO of Tag Heuer and President of the LVMH Group Watches Division, and Andy Palmer, President and CEO of Aston Martin, were excited to announce Tag Heuer becoming Aston Martin’s Official Partner, Official Watch Partner and Official Connected Watch Partner for both Aston Martin and Aston Martin Racing.
This new partnership marks a big comeback to the World Endurance Championship (WEC) for Tag Heuer, becoming the official Watch Partner of the WEC team racing the Vantage GTE at the next 24 Hours of Le Mans. Both brands also have a connection with the Red Bull Racing, where Aston Martin has their Formula One Team and Tag Heuer is also the Official Timekeeper.
Aston Martin produces prestigious cars alongside some of the most powerful racing models available, including the Valkyrie which is a hypercar developed in partnership with Red Bull Racing Advanced Technologies. The brand draws on over 100 years of expertise to create their vehicles. These values, combined with Tag Heuer’s own brand identity helped bring together the two brands.