Watch and Brand News The IWC Connect

Yet another brand has announced adding a sort of smartwatch accessory to their watch collections.  This time that brand is IWC Schaffhausen.  What they are doing differently, lines up with their long tradition of engineering innovation.  This new accessory: The IWC Connect.

What is the Connect?

Full View of the IWC connect on watch

Unlike many other brands, this smart feature is going to be integrated into the straps of the watches rather than in the actual movement and design.  While there has not been much information released about this new feature, we do know a few points.  The small device will allow wearers control over certain devices and provide activity tracking. The theory behind this innovation is to allow IWC owners the ability to control their “connected environment” directly from the wrist, meaning fewer smart devices needed.  IWC will also be able to maintain their integrity of their handcrafted mechanical timepieces.  The Connect is to be integrated into the straps of sports watches such as the Big Pilot’s Watches.

After being inspired by customers and brand ambassadors wearing connected devices alongside IWC watches, they decided to develop their own complementary solution.  Working with a like-minded digital technology company, they were able to create an intelligent design which integrates with their products.  IWC Schaffhausen CEO, Georges Kern, wants wearers to know they they will not be touching the overall design of their mechanical watches.

Watch the following sneak preview short clip to see The Connect in action.  More information about The Connect and release date will be available on and their social media accounts in the coming months, be sure to keep an eye out!

About Emily Smith
Newbie to watches but a quick learner. She loves the history of watches and loves learning how they work. She prefers Rolex and Omega watches but is learning the history behind other brands. Her watch of choice right now is her vintage Omega Ladymatic that is a mere 19mm. She has her eye on a few others including the Plum dial Rolex Oyster Perpetual 36mm and a Patek Twenty ~4 (4910/10 A011). While she enjoys the look of vintage watches, she is excited to learn about new models and build her collection.

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